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BELLTEL LOFTS LAUNCHES BROKER I-POD SERIES;
BROOKLYN, NY (January 13, 2009)

Clipper Equity has announced that BellTel Lofts, its flagship property in Brooklyn, has launched an exclusive broker I-Pod event series. Throughout the months of December and January, a very select list of New York brokers are being personally invited for private showings of BellTel Lofts, where they are greeted by the sales team and receive a BellTel Lofts-branded I-Pod Nano in a custom-made and branded leather-bound portfolio, containing video footage, images and updates on BellTel Lofts. This private event is part of a new innovative marketing campaign that is being rolled out to coincide with the recent unveiling of the luxury condominium's Phase II residences.

"The individual one-on-one sessions at BellTel Lofts have generated a very positive buzz within the broker community," stated J.J. Bistricer, executive vice president at Clipper Equity. He added, "BellTel Lofts' restoration and redesign include significant high-tech features that demand an equally modern method of presenting our residences to brokers. We put a lot of time and detail into creating something brokers would appreciate and value. This is an effective way of keeping them connected to the tremendous success of BellTel Lofts, and reinforcing that in addition to the building's historic past, BellTel Lofts is very much a part of the 21st century."

"BellTel Lofts really has gone above and beyond to service the broker community by providing us with an effective tool that truly aids in efficiency," stated Danielle Mosse, sales associate, Brooklyn Heights Real Estate Inc. She added, "The iPods relieve the fuss of pamphlets for a hands-free tour and make for a visual and more useful way to present this property. It is convenient and compact, it fits everywhere, and impresses my clients as I am able to immediately provide them with video of BellTel Lofts from anywhere at anytime."

Built in 1929, BellTel Lofts was originally designed by Ralph Walker and designated a landmark by The New York City Landmarks Preservation Commission after serving as the headquarters for the New York Telephone Company. Described by the commission as a "great architectural masterpiece in New York City," BellTel Lofts brings classic style and sophistication to an area booming with new construction.

BellTel Lofts recently unveiled its Phase II collection of well-appointed residences to prospective buyers with prime studios, one-, two- and three-bedroom loft homes now available for sale. Phase II residences are located on floors 10 through 27 and range in size from 600 to 2,700 square feet. The Phase II collection features luxurious lofts and penthouses with water and city views.

Residences boast high ceilings; many offer breathtaking views and outdoor space. Fifty-eight homes feature terraces, ranging in size from 100 to 500 square feet. Every residence includes "state-of-the-art" fiber optics cable with Verizon's new FIOS for phones and high-speed Internet services.

With interiors designed by renowned architecture firm Beyer Blinder Belle, famous for its renovation and restoration of Grand Central Station, the 27-story BellTel Lofts feature large, airy units outfitted with high-end design elements, including bamboo flooring, sliding glass walls, spa-like baths and en suite storage spaces. The design infuses modern elements into the Art Deco, pre-war design. BellTel Lofts has retained its impressive Art Deco lobby with original terrazzo flooring and brick façade.

BellTel Lofts offers a host of amenities, including a 6,500 square foot common area, complete with a fully-equipped fitness center, high-tech screening room, yoga and exercise room, multi-purpose room and a lounge. A business center will be available for 24-hour usage by the condominium's residents and a 4,500 square-foot roof terrace, providing extraordinary 360-degree views of New York City and Brooklyn, serves as the ultimate urban oasis for relaxation and sunbathing. Three streets surrounding the building do not have traffic.
Located at 365 Bridge Street in the Metro Tech campus of thriving Downtown Brooklyn, BellTel Lofts is situated within walking distance of Brooklyn's finest restaurants, shops and cultural offerings, as well as numerous subway stations. Ensconced within the Metro Tech Commons three-and-a-half acre park, providing the feeling of private space with public access, BellTel Lofts residents take in the beautiful landscaping, enjoy the many sitting areas, and benefit from the multitude of public art, special events and lunchtime concerts that take place throughout the year.
Already 50% sold and with thirteen transactions underway in the last month alone, BellTel Lofts is proving to be more than just another luxury condominium. Residences are available for immediate occupancy. The Bracha Group, a luxury residential branch of Prudential Douglas Elliman, is the exclusive sales and marketing agent. For more information please call the onsite sales center at (718) 596-2355, or visit www.belltellofts.com

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